Crowning of authenticity

In an era of risks, uncertainty, distrust, and doubt, the winds of authenticity blow, making it a general trend that people follow. At a time when consumers prefer organic foods, local products, traditional industries, short production cycles, and items labeled as authentic, as well as livestock farming that considers animal welfare, they are increasingly demanding transparency in presentation. Local identity marks and brands have become popular, as well as open-air markets, direct communication with small producers, and friendly exchanges with "real people." The fashion of the era: "Do it yourself," with homemade cosmetic recipes using organic ingredients, but also secondhand clothing stores, recreation, "Made in China" products, vintage decor, small bars, and old restaurants that reshape spaces from the past as "100% authentic." Authenticity has become the new creativity.