Crossing the gap

Jeffrey Moore shows that the technology adoption cycle - which begins with innovators and moves to early adopters then the early majority then the late majority and laggards - involves a huge gap between early adopters and the early majority. While early adopters look forward to sacrificing to gain the advantage of being first, the early majority waits until they are sure that the technology really improves productivity. The challenge faced by innovators and marketers is to narrow the gap and accelerate the adoption of technology among all segments as much as possible.