Dental Marketing

The Dental Marketing & Healthcare Business Development Course, presented by Kingdom of Doctors, is designed for dentists and clinic owners aiming to scale their practice and maximize patient retention. Led by healthcare business developer Wissam Ghwaish, this program covers marketing strategy, patient journey mapping, ethical persuasion, and appointment-to-revenue optimization.

Key Training Modules:

• 📌 Day 1: Marketing Strategy & Patient Journey
• 📈 Strategic Marketing: Writing effective marketing plans and executing the dental marketing mix.
• 🗺️ End-to-End Patient Journey: Mapping every touchpoint of the patient experience for maximum satisfaction.
• 📌 Day 2: Clinical Communication, Persuasion & Revenue Growth
• 🩺 Three-Stage Communication: Mastering dentist-patient communication (Before, During, and After treatment).
• 🧠 Charisma & Persuasion Science: Key laws of influence to build patient trust and acceptance.
• 🔄 Retention & Aftercare: Implementing follow-up systems to maintain long-term patient loyalty.
• 💰 Revenue Optimization: Linking appointment scheduling directly with working hours to increase clinic income.

👨‍🏫 About the Speaker:

• Wissam Ghwaish: Healthcare Business Development expert with 6+ years of experience, and a UK-CPD standards accredited speaker.