Sony Alpha a7 IV Mirrorless Camera

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Product description

Sony’s A7 series cameras serve as the jack-of-all-trades, perfect for content creators and hybrid shooters across all genres of photography and videography. The A7 IV is no stranger to this rule, offering impressive photo specs alongside pro-level video features. This camera builds on the ever-popular A7 III, offering even better video and photo quality, a greatly improved autofocus system, and a fully articulating LCD screen. When you need a true hybrid camera that leaves no stone unturned when it comes to features, the Sony A7 IV has you covered.

BIONZ XR Engine For 8X Processing Speeds.

33MP Sensor

Sony has opted to use a new 33MP Exmor R BSI CMOS full-frame sensor with a back-illuminated design in the A7 IV. This sensor captures high-quality images with excellent color rendition, even in low-light conditions with 15 stops of dynamic range. When paired alongside the BIONZ XR Processor, high-speed shooting up to 10fps and a buffer of up to 828 consecutive RAW files with the use of a compatible CFexpress Type A card means that you’ll never miss the shot.


Pro-Level Video Specs

The A7 IV is truly a hybrid workhorse, with impressive video specs that let you capture both high-quality photos and videos in a single camera body. 4K60p recording in 10-Bit makes full use of the sensor, with 7K oversampling that provides a sharp, realistic-looking image. Improved body design allows for excellent heat dissipation, giving you continuous 4 K 60p video shooting for over 1 hour, and even longer at lower framerates. Numerous in-camera profiles can be used based on the desired output of your footage, including S-Cinetone for perfect skin tones that match the FX6 and FX9 Cinema Line cameras, and HLG, which offers a wide color gamut for ready-to-use content directly from the camera. For those who demand the absolute most from their footage, S-Log3 produces a video with over 15 stops of dynamic range and greater potential for color grading.


94% Hybrid AF Coverage

Consumers have long raved about Sony’s flagship autofocus system, which has been borrowed from cameras like the A1 and A9 and used here on the A7 IV. AI-based subject recognition ensures lightning-fast focus with very high accuracy, even allowing focus directly on a subject’s eye that can adjust as the subject enters and exits the frame. 94% of the image area is covered by these Fast Hybrid AF points, 759 to be exact. This autofocusing system can work in lighting conditions as low as -4 EV and performs extremely well in both photo and video applications.

94% Hybrid AF Coverage

Body Design

The Electronic Viewfinder has been upgraded from its predecessor, now featuring a QVGA OLED Tru-Finder EVF with 3.68m-dot resolution, which is both sharper and clearer. The viewfinder supports up to 120 fps for smoother motion. For those vlogging or recording where the EVF isn’t accessible, a side-opening and tilting 3.0” 1.03m-dot screen is perfect for self-recording or using when the camera is below or above eye-level. On the body, a full-size HDMI port, a USB 3.2 Gen 2 Type-C port, and 3.5mm headphone and external microphone ports provide further versatility for attaching accessories.

Communication Features For Easy Sharing & Distribution.

5-Axis In-Body Stabilization

5.5-stop 5-Axis SteadyShot Image Stabilization helps to keep images sharp as your shutter speed drops. For video specifically, an Active IS mode provides even more precise stabilization, offering smoother footage without a gimbal or other stabilizing device.

Visual Depth Of Field With Focus Map.


What's in the box:

  • Body Sony Alpha a7 IV Mirrorless Camera
  • Lithium-Ion Battery (NP-FZ100)
  • USB Charger (AC-UUD12)
  • Body Cap (ALC-B1EM)
  • Eyepiece Cup (FDA-EP18)
  • Multi Interface Shoe Cap (FA-SHC1M)
  • USB-A to USB-C Cable (USB 3.2)
  • Shoulder Strap