Hair Color Cool Illumina Color 10/69 By Wella - 60ml

An icy blonde with violet-cool dimension that makes your hair look breathtakingly luminous from every angle

Transform every strand with an ultra-refined cool tone that combines brightness, depth and multidimensional shine, powered by permanent professional color that enhances natural highs and lows for a luminous salon-crafted result that looks uniquely sophisticated. Banu Lifestyle

Product Effectiveness:

• Refreshes the hair with an ultra-light cool shade combining violet and cendre reflections for a cleaner more sophisticated appearance

• Enhances the hair’s natural highs and lows with multidimensional shine that keeps the finished color looking vibrant in different lighting

• Provides up to 100% grey coverage when used with Wella’s recommended grey-coverage formulation for a balanced natural-looking result

• Offers up to 3 levels of lift depending on the starting base and selected developer strength for customized professional results

• Helps maintain cuticle clarity during coloring with Microlight Technology to enhance the way light reflects from the hair

• Delivers permanent color with a beautiful balance of depth and translucency so the finished result remains dimensional rather than flat

• Supports multiple professional services including lightening darkening toning refreshing and color balancing depending on the hair’s needs

Product Features:

• Microlight Technology: helps protect cuticle clarity and enhance light reflection to reveal the hair’s natural color dimension

• Built-In Metal Purifier: helps protect hair from additional damage associated with metals present during the coloring process

• Shade 10/69: an ultra-light violet cendre blonde that delivers a sophisticated cool-toned color result

• Multidimensional Permanent Color: combines lasting color depth with a sheer luminous finish that shines beautifully in every light

• Up to 100% Grey Coverage: achievable when following Wella’s recommended professional grey-coverage mixing system

• Intermixable Shades: Illumina Color shades can be combined to create customized professional color results

• Vegan 60 ml Formula: a professional vegan color format designed for salon coloring services

How to Use:

1. Mix Illumina Color with Welloxon Perfect at a 1:1 ratio selecting the appropriate developer strength for the desired lift or coverage
2. Apply to dry hair using the appropriate professional coloring technique and generally develop for 30–40 minutes without heat while following package directions
3. Once processing is complete rinse thoroughly and follow with suitable care for color-treated hair while completing the required allergy alert test before use

Banu Lifestyle