Sustainable tourism: principles and application

Sustainable Tourism: Principles and Application First: General Information about the Course Course Name: Sustainable Tourism: Principles and Application Number of Days: 3 days Number of Hours: 15 training hours (5 hours daily) Second: The Overall Goal of the Course The program aims to equip those working in the tourism sector with the knowledge and practical skills necessary to apply the principles of sustainable tourism, ensuring economic feasibility, environmental responsibility, social and cultural respect, in line with national objectives and Saudi Arabia's Vision 2030. Third: Detailed Objectives By the end of the program, the trainee will be able to: Understand the basic principles of sustainable tourism and their importance in the context of Saudi Arabia's Vision 2030. Identify and evaluate the environmental, social, and economic impacts of tourism activities. Develop practical strategies to reduce the carbon footprint and rationalize resource consumption in tourism establishments. Enhance local community participation and ensure the fair distribution of economic benefits derived from tourism. Apply environmental certification standards and quality standards in tourism operations. Design eco-friendly tourism products and experiences that preserve cultural heritage. Use green marketing strategies to attract tourists interested in sustainability. Fourth: Training Topics Total topics: 15 sub-topics (5 training topics daily) Day One: Concepts and Dimensions of Sustainability in Tourism - Definition of sustainable tourism and its three dimensions (environmental – social – economic). - Sustainable tourism in Saudi Arabia’s Vision 2030 and related national initiatives. - Impact analysis: measuring the environmental and social footprint of tourism projects. - Challenges and opportunities in implementing sustainability in the Saudi tourism sector. - Workshop: assessing the environmental impact of a proposed tourism project. Day Two: Sustainable Practices in Tourism Operations - Efficient resource management: strategies for water and energy conservation in tourism establishments. - Waste management and reducing the carbon footprint (carbon neutrality). - Supporting the local economy: purchasing from local suppliers and supporting craftsmen. - Preserving cultural and natural heritage: the role of the tourism sector in protection and promotion. - Case studies: successful global and local models in implementing sustainable tourism. Day Three: Innovation and Marketing for Sustainability - Environmental certifications and global quality standards for sustainable tourism (such as Green Key). - Designing sustainable and attractive tourism experiences (eco-tourism – responsible adventure tourism). - Green marketing: communication strategies with environmentally conscious tourists. - Innovation in sustainable tourism: employing technology and smart solutions. - Graduation project: preparing an integrated action plan to implement sustainability principles in a tourism facility. Program Outcomes - Tourism personnel aware of sustainability principles and capable of practical application. - Improving the environmental, economic, and social performance of tourism establishments. - Enhancing the competitiveness of tourism destinations through sustainable practices. - Contributing to achieving national sustainability targets and Saudi Arabia’s Vision 2030.