Giovanni Smooth Azslek Shampoo for deep hydration 710 ml

Giovanni features Deep Moisturizing Shampoo Smoother Silk from Eco Chic with a pearl-like formula that shines in your hand and transforms your hair into a silky canvas. Rich in apple and aloe vera extracts, this shampoo provides antioxidant protection to enhance moisture and even silky hair. Giovanni was the first full-range hair care brand inspired by beauty salons in natural product stores, and today it is the number 1 best-selling hair care line in the natural products industry in the United States. But before a brand existed, there was a pioneer. Arthur Giudetti had a vision and love for all hair types. He started developing his passion as a hairstylist in Hollywood and Beverly Hills. By the sixties, Arthur was honing his talents and decided to open his own salon called On Sunset. The salon was a lively location on the famous Sunset Strip, achieving great success with many Hollywood celebrities, including Lucille Ball. Since 1979, we have adhered to Giovanni's rule of balance by making every product as pure and natural as possible without compromising exceptional product performance. Giovanni is committed to creating only high-performance formulations, wrapped in beautifully aesthetic packaging and marketed with exceptional images and graphics.