Saudi intangible heritage between authenticity and modernity

74.75

Product description

Author: Tareq Atiyah Khawitam Al-Sulaim Book summary: This book represents an in-depth scientific study in the field of Saudi intangible heritage, as one of the essential components of national identity and a fundamental pillar in preserving the collective memory of Saudi society. The author aimed to address this heritage from a comprehensive perspective, integrating the analysis of its cultural, social, and economic dimensions, and exploring its future prospects in light of Saudi Arabia's Vision 2030. The book offers a balanced treatment that combines authenticity and modernity, illustrating how intangible heritage has maintained its place in the conscience of society, and at the same time became an active element in sustainable development through its employment in cultural tourism, creative industries, and strengthening national belonging. It also highlights the role of national initiatives and government programs in its preservation and activation, alongside reviewing the challenges facing its sustainability, such as social, technological, and cultural globalization transformations. The content of the book is not limited to a descriptive presentation of heritage but goes beyond that to offer a future vision based on scientific foundations and practical recommendations, contributing to the integration of institutional and community efforts to preserve and develop this heritage in line with Saudi Arabia's ambitions to build a vibrant society, a prosperous economy, and an ambitious homeland. It is a book directed to researchers and those interested in cultural affairs, decision-makers and specialized bodies, and to every reader aspiring to a deeper understanding of Saudi intangible heritage—not only as a legacy of the past but as a strategic resource for the future.