Harvard Business Review – Issue 1

The first issue of Harvard Business Review Arabic is a special issue for collectors, containing the ten most read articles in the history of Harvard Business Review. The ten articles launched management theories for the world by top academic experts and practitioners in the business world. Leading change: Why do transformation efforts fail? John Kotter. Narrow marketing perspective. Theodore Levitt. Practical applications of the balanced scorecard. Robert Kaplan and David Norton. Who makes the leader? Daniel Goleman. Facing disruptive change challenges. Clayton Christensen and Michael Overdorf. Innovation: What are the traditional traps companies fall into? Rosabeth Moss Kanter. What is strategy? Michael Porter. Core competence in the company. C.K. Prahalad and Gary Hamel. How to manage yourself. Peter Drucker. Competition on big data analysis. Thomas Davenport. *Price includes VAT*