The book of the machine of imagination

"The Imagination Machine" is a practical guide for companies to regain their ability to innovate and discover new paths for growth. The book, authored by Martin Reeves and Jack Fuller, explains how to systematically harness imagination to achieve unexpected results. The book relies on insights from various fields, such as neuroscience and technology, and includes strategies for generating and applying new ideas. It offers practical steps to face challenges and seek unconventional opportunities, making it an important reference for companies looking to build a prosperous future in times of rapid change. Translation: Hazem Ibrahim "The Imagination Machine" is the guide you need to demystify this enormous human ability and practically benefit from it to inject new life into your company and venture into unknown worlds armed with the right tools at your disposal. They said about the book "The Imagination Machine": "We may not all be artists, but the time has come for us to start thinking like them. If you want to break free from the tyranny of standards and gradual change, and if you are serious about facing uncertainty with courage and creativity, then this book is an important starting point from which you can begin." – Margaret Heffernan, author of "Uncharted" "Creativity and imagination have become increasingly important as two essential sources that help any company achieve remarkable successes at the expense of its competitors. However, creativity and imagination are not taught in most business schools, nor are they encouraged by prevailing cultures in most companies, aside from the fact that most common management practices suppress them. This book, authored by Reeves and Fuller, represents a wonderful exploration of the role of imagination and creativity in the business world, and therefore reading it is a must for any leader aspiring to long-term success." — Alan Murray, CEO of Fortune Media Add the book to your cart now *Price includes VAT*