How to speak to win

Author: Dr. Bert Dickert Research/Translation: Bakri Al-Nahas Translation: Fadi Al-Tibaa Number of pages: 160 pages Publisher: Dar Al-Huda This book is the result of academic and experimental studies... It concerns lecturers, teachers, preachers, owners of institutions, and everyone who wants to persuade others of their ideas or products... It is one of the applications of Neuro-Linguistic Programming (NLP). With words, we communicate and understand each other... and persuade one another... with words, we win the situation and succeed... and to win, you must persuade, and to persuade: Your goals must be clear and well-defined, and you must believe in your message and be confident in your ability to persuade others, and you must possess the appropriate vocabulary to convey what you want to others. You may be a good speaker in front of an audience, but by reading this book, you will acquire techniques that improve your performance... and make you more lively and convincing to your listeners, and you will learn how to present yourself and your ideas more effectively and attractively... and thus, you will be more capable of persuading your audience and guiding their motivations not only with words but also through attitude, changing tone of voice, appropriate movements, and eye contact.