Media awareness campaigns: theoretical foundations and practical procedures, 2012, by Dr. Abdul Latif bin Dhibyan Al-Oufi

Media awareness campaigns: principles and practical procedures Author: Abdul Latif Dubeian Al-Oufi Year: 1439 Book description: This book includes everything related to media awareness campaigns according to a scientific approach that blends theory and practice in each chapter. It provides details on campaign planning, program design, how to write messages, and the use of communication and media tools whether traditional media, personal and group communication means, or social media. It also includes practical models of Saudi media awareness campaigns. The second edition of the book contains new means after the first edition, such as Snapchat, and the developments in usage and influence methods related to technological and societal progress. This book won the Ministry of Culture and Information Award.