Entrepreneurship by Ahmed Al-Shammari and Wafa Al-Mubairik

Publication date: 01/01/2019 Number of pages: 462 Publisher: Al-Obeikan Library About the book: The international document for higher education in the twenty-first century states the following: "The development of entrepreneurial skills and initiatives should become major concerns of higher education in order to facilitate employability of graduates who will increasingly be called upon to be not only job seekers but also, above all, to become job creators." And the UNESCO report on future trends and developments in higher education mentions that the concept of the "Entrepreneurial University" from 1998-2003 has influenced Europe and America at the end of the 1990s as an inevitable result of universities' desire to be highly innovative and effective in their procedures and internal management, while also actively participating in entrepreneurship programs in collaboration with the business environment. This trend towards entrepreneurship is a path for cultural change in educational institutions. Academics are increasingly adopting a teaching style that interacts sensitively with practical and applied cases, and moving as thought leaders to facilitate the transfer of knowledge and technology, with a focus on directly applicable research. Book topics: Chapter One: Fundamentals of Entrepreneurship. Chapter Two: The Entrepreneurial Ecosystem. Chapter Three: Traits of an Entrepreneur. Chapter Four: Creativity and Innovation. Chapter Five: Turning Ideas into Projects. Chapter Six: Business Model. Chapter Seven: Business Plan. Chapter Eight: Entrepreneurship and Small Enterprises. Chapter Nine: Project Financing. Chapter Ten: Management Team and Accounting. Chapter Eleven: Project Marketing. Chapter Twelve: Operational Plan.