Advertising and media wars Dr. Mohammed Sahib Sultan

The propaganda and media wars Dr. Mohammed Sahib Sultan In my book, I will outline concepts that must be revisited by specialists and followers, namely returning to the correct sources of the concept of media and communication with its frameworks, patterns, and functions that we are familiar with, as well as the fields of its dealings. Regarding "propaganda," I will highlight its tools, directions, and methods without delving into the details of theories and schools, relying on two models: the first is the Zionist-American model, as some of them feed each other with experience and practice, in addition to the source of the one-directional approach and the language of discourse originating from one stream, even if its tributaries differ. I will detail the tools of propaganda and media warfare directed at Iraq to occupy it, and to reinforce and continue the Israeli occupation of Palestine as a living model whose tools have been completed and whose results have become clear. The second model is the Iranian one, whose tools somewhat converge with the first model, especially in the aims targeted by their propaganda discourse through their media tools, even if they differ in expression forms, particularly in the media propaganda directed at the Arab world. Interests are the school of everyone, and others are just blowing wind! Therefore, I divided the chapters of this book into twenty chapters. The first discusses communication and persuasion in the media and the phenomenon of media influence in the ability to implant ideas and values. The second chapter addresses the media effects of changing concepts and tendencies by highlighting the two theories: reliance on media and uses and gratifications. The third chapter is dedicated to discussing media propaganda and its directions. The fourth covers the foundations of political propaganda, psychological warfare, political poisoning, and elements of propaganda. The fifth chapter discusses mechanisms of political propaganda work, while the sixth addresses propaganda and counter-propaganda plans. The seventh explains the dimensions of credibility in live television broadcasting and how to dramatize events, making the depiction of imagination appear as reality. The eighth reviews Zionist propaganda and Israeli media, whether as propaganda or brainwashing, as well as their methods and sources. The ninth chapter is dedicated to the planning and philosophy of Zionist propaganda. The tenth covers the stages of propaganda accompanying the Zionist project and examples of Zionist propaganda methods. The eleventh discusses the features of targeted Israeli media, propaganda, and chorus diplomacy. The twelfth chapter highlights propaganda features in Zionist cinema and how Arabs faced this activity. The thirteenth deals with Zionist propaganda methods regarding Palestinian intifadas and the psychological warfare tricks used to confront them, with a focus on the mechanisms of propaganda discourse in the war on Gaza. The fourteenth reviews Iranian propaganda and its methods directed at the Arab world and the Islamic world, playing the role of broad guardianship. The fifteenth discusses American globalization of propaganda and its unique media system. The sixteenth covers American propaganda tools aimed at Arabs and the propaganda activity toward Iraq. The seventeenth is dedicated to mechanisms of American propaganda and its armies paving the way for the invasion of Iraq, as well as the vocabulary of American media warfare against Iraq. The eighteenth chapter discusses the American war of deception, how media coverage proceeded during the Iraq war, and the disappearance of the boundaries between media and propaganda. The nineteenth addresses the media chaos that swept Iraq after its occupation, the reasons behind the proliferation of satellite channels, the emergence of sectarian media, and the plans targeting journalists in Iraq. It questions whether Iraqis planted comparable fear in America. The last chapter explores mechanisms for distorting the image of Islam and its symbols, along with examples of offensive propaganda and the motives behind American-Zionist insults based on psychological data. It also emphasizes the need for a new media discourse that frames the concepts of media freedom and the foundations of confrontation required in the Arab and Islamic worlds through effective media roles.