Creating and monitoring advertising campaigns on the Google Ads platform

First: Brief overview of the service This service provides the creation and management of advertising campaigns on the Google Ads platform professionally, aiming to enhance your business visibility and achieve the best return on investment. We analyze the market, select appropriate keywords, set up the campaign, and continuously manage it to ensure effective and stable results. Second: Service deliverables The client receives the following upon requesting the service: - Creation of a professional advertising campaign from scratch on Google Ads. - Setting up keywords, analyzing the market and competitors. - Precise targeting of the appropriate audience. - Structuring the campaign and ads (Ad Groups – Ads – Extensions). - Daily management and monitoring of the campaign to optimize results. - Adjusting the budget and targeting based on performance. - Detailed performance reports with improvement suggestions. Third: Service explanation - Designing a customized campaign strategy: objectives are defined, and a plan is created to suit your business activity and audience. - Keyword and market analysis: we search for the most effective keywords to ensure the ad appears in top positions. - Smart budget management: we ensure the investment achieves the highest conversion rate and the best return on investment. - Reports and analytics: we provide accurate reports on campaign performance, including clicks, impressions, costs, and top-performing keywords. - Continuous improvements: we regularly work on optimizing targeting and ads for better performance. Fourth: Service implementation steps - Gathering basic information about the business and defining the advertising goal. - Analyzing the market and suitable keywords. - Setting up the campaign structure and determining the ad types. - Configuring targeting and selecting appropriate geographic locations. - Launching the campaign after full review. - Monitoring campaign performance and making ongoing improvements. - Sending detailed reports to the client periodically. Fifth: Client service requirements Please provide the following: - A brief overview of the store or business. - The logo of the online store (if available). - Login credentials or access permissions to the Google Ads account. - The daily advertising budget. - Available advertising content (images/videos), if any. - Adding our account to Google Merchant and Google Analytics. - A custom domain for the store.