The marketing mix 7Ps

Higher education is one of the elements of economic progress for countries, and the main pillar for developing and growing society in various fields, as it plays a leading role in the process of economic and social development, by providing it with qualified human cadres to complete the development process and sustain it. Therefore, higher education institutions seek to keep up with the rapid changes that require them to develop their own financial resources, and the marketing mix model 7Ps is considered one of the most important models that help guide the goals, strategies, activities, and services of higher education institutions. Author: Dr. Ghada bint Salem Al Salmani Cover: Paper. To see the best-selling books, click here.