Search Engine Optimization (Google) book

This guide is for this document first to assist Google teams, but it provides the same benefit to non-expert SEO site owners and those wishing to improve their sites' interaction with both users and search engines. Guide contents SEO basics Creating unique and accurate page titles Using a descriptive meta tag Improving site structure Optimizing URL structure Making your site easier to navigate Content optimization Providing high-quality content and services Writing better anchor text Improving your use of images Proper use of heading tags Handling crawling programs Using robots.txt files effectively Learn about rel=nofollow for links Mobile SEO Notifying Google about mobile sites Directing mobile users accurately Analytics and promotion Promoting your site with the best methods Using free Webmaster Tools The importance of the guide Following the best practices outlined in this guide will make it easier for search engines to crawl, index, and understand your content, and thus improve your site's appearance in the top search results, leading to increased conversions and opportunities to turn potential customers into clients and buyers.