Audience engineering: how media changes ideas and behaviors

Ahmed Fahmi Audience Engineering Author: Ahmed Fahmi General overview. "Sit with yourself in contemplation, and try to identify the main source of your ideas, information, and beliefs.. then answer this question: What guarantees that you have not been exposed to deception, but many deceptions, and that you have indeed believed what is worse than the Mars invasion, without realizing? What prevents your behaviors and reactions in various fields from being subconsciously influenced by what you receive daily from media messages, most of which are carefully crafted to achieve one goal: re-structuring you in a way that aligns with the interests of the ruling elite? This book's chapters present some of the most important media and psychological theories used in influencing the audience, in other words: it introduces the reader to the most common methods used to deceive and manipulate him through media, then control him intellectually and behaviorally.. but in an easy style that avoids theoretical digressions and dry academic language, and offers many practical examples that support, clarify, and reinforce the concepts. Details Number of pages: 208 Book size: 14×21 Publisher: Afaq Al-Ma'rifa