Research on the visible sign

70.85

109-35%

Product description

Book research in the visible sign from the sake of rhetoric of the organized image Arab Organization for Translation. One of the most prominent contemporary works that address realism and visual communication with precise analysis. The first section of the book begins with an introduction to visual realism, where it discusses some theories of the visual message, the perceptual foundations of the visual system, and talks about the semiotics of visual communication, the iconic relationship, and the artistic sign. In the second section, it discusses the rhetoric of visual communication, the artistic rhetoric, and the iconic rhetoric. The book concludes with a general chapter titled: Towards a general rhetoric, in which it discusses the semiotics of the frame and its rhetoric, and towards utterances with three-dimensional aspects.