Graphic design course - Maha Thamer

The axes: • What is graphic advertising? Its types (social, printed, digital…) • Advertisement sizes and their differences • Illustrator program interface + most important tools • Designing shapes and formatting texts • Pen Tool for designing creative elements inside the advertisement • Pathfinder + Shape Builder to create new elements • Repeating elements and distributing them in the advertisement space • Building visual balance between text and image • Blend Tool to create movement or depth • Using Appearance to add attractive shadows and edges • Effects to create a three-dimensional feel or manipulate text • Highlighting the visual idea behind the advertisement • Tracing images and converting them to vectors • Arranging layers and distributing elements professionally • Exporting work in high quality (PNG / PDF / SVG)