Customer-centric motivation

About the book: In this book, which is one of the books in the series of Excellence Leadership by Professor / Mohammed Zairi - may Allah have mercy on him - the author addresses a new and distinguished type of organizations that are centered and their strategies, plans, operations, and programs revolve around the customer, as the customer is their focus and an integral part of their institutional culture. The author excelled, as usual, may Allah have mercy on him, in this book in highlighting how these customer-centered organizations excel in managing relationships, experiences, suggestions, and complaints of their customers, and in striving for close connection with them, collecting multi-source information about them, and deeply understanding this information to involve them in designing, improving, and innovating the services provided to them. Number of pages: 229 pages *Available electronically via the link: Electronic book - Customer-Centric Motivation - Saudi Quality Council (salla.sa)