Product Design and Development

By Karl Ulrich, Steven Eppinger and Maria C. YangThis book blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, students of all kinds are provided with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, this text provides a set of product development methods that can be put into immediate practice on development projects.