Sports Media and Communication Department

Overview of the program A training course aimed at qualifying trainees to manage various aspects of media and communication in the sports field, starting from content and news writing, passing through managing interviews and press conferences, to using digital media to build a positive image for teams and sports federations. Program duration Total hours: 60 training hours Number of lectures: Two lectures weekly Lecture duration: 3 hours Equivalent to: about two months What we offer in the program Skills in writing sports content and news Managing interviews and press conferences Dealing with media during tournaments Building the mental image of teams and federations Using digital media in sports communication Managing accounts and media platforms Program modules (training chapters) Chapter 1: Introduction to sports media and communication Chapter 2: Communication theories and their sports applications Chapter 3: Traditional sports media Chapter 4: Digital sports media Chapter 5: Writing and creating sports media content Chapter 6: Sports institutional communication Chapter 7: Public relations in the sports field Chapter 8: Sports media and crisis management Chapter 9: Sports media and marketing Chapter 10: Broadcast rights and media communication Chapter 11: Analyzing sports media performance Chapter 12: Ethics and legislation of sports media Chapter 13: International sports media Chapter 14: Practical applications in sports media and communication Chapter 15: Final applied project Target audience Those interested in sports media Employees in sports clubs and federations Public relations and media officials Sports content creators Graduates in media and communication disciplines Why you will benefit from the program Developing skills in sports media writing Ability to manage conferences and media coverage Understanding mechanisms of media influence and shaping public opinion Gaining skills in managing digital media Improving communication skills and building a mental image Professional handling of media crises What you can become after the program Sports media specialist Public relations officer in a sports club Sports content manager Media coordinator for sports events Media account manager for teams and sports entities Why choose the Saudi National Institute of Sports Sciences A stimulating educational environment to develop your skills Supervision by specialized trainers and experts Accredited programs according to the highest professional standards Content combining theoretical and practical aspects Programs aligned with labor market needs What the trainee will receive after completing the program An accredited certificate from the Saudi National Institute of Sports Sciences (SNSSI), the Ministry of Sports, and the Institute of Leadership Preparation Comprehensive scientific content specific to the training program Educational videos supporting the scientific material to aid understanding