Sports marketing

A training course aimed at qualifying trainees to understand marketing strategies in the sports field, including creating brand identities for teams and sports activities, promoting through digital platforms, managing sponsorships, and analyzing the market and target audience to build successful and effective marketing campaigns. Program duration Total hours: 60 training hours Number of lectures: two lectures weekly Lecture duration: 3 hours Equivalent to: about two months What we offer in the program Basics of sports marketing and its types Building brand identity for teams and sports activities Promotion through social media and digital platforms Managing sponsorships and sports contracts Market and target audience analysis Designing and implementing marketing campaigns Program modules (training chapters) Chapter 1 (Introduction to sports marketing) Chapter 2 (Consumer behavior in sports) Chapter 3 (Analysis of the sports marketing environment) Chapter 4 (Strategies for marketing teams and clubs) Chapter 5 (Sports sponsorship) Chapter 6 (Digital marketing in sports) Chapter 7 (Marketing through sports events) Chapter 8 (International and global sports marketing) Chapter 9 (Public relations and crisis management in sports) Chapter 10 (Integrated marketing communication techniques) Chapter 11 (Advanced digital sports marketing) Chapter 12 (Broadcast rights and media distribution) Chapter 13 (Ethics and responsibility in sports marketing) Chapter 14 (Performance measurement and results analysis) Chapter 15 (Projects and practical applications) Target audience Individuals interested in sports marketing Employees in sports clubs and federations Marketing and public relations officials Sports content creators Entrepreneurs in the sports field What you will benefit from the program Understanding marketing strategies in the sports sector Ability to build a strong brand Gaining skills in managing marketing campaigns Accurately analyzing the market and target audience Developing digital marketing skills Improving your professional opportunities in the sports field What you can become after the program Sports marketing specialist Marketing manager in a sports club or organization Sponsorship and commercial relations officer Digital sports campaign manager Sports marketing consultant Why choose the Saudi National Institute of Sports Sciences Specialized programs that keep up with the latest sector requirements Content combining theoretical and practical aspects Trainers and experts specialized in the field A supportive and motivating educational environment Accredited programs according to the highest professional standards What the trainee will receive after completing the program An accredited certificate from the Saudi National Institute of Sports Sciences (SNSSI), the Ministry of Sports, and the Leadership Preparation Institute Comprehensive scientific content related to the training program Educational videos supporting the scientific material to aid understanding