Visual identity design course professionally

Professional Visual Identity Design Course This course will teach you everything related to visual identity design in an integrated journey from brief to client presentation. You will learn how to implement a professional visual identity, how to build a professional logo based on meanings, keywords, and logical philosophy, how to present to clients, and the most important elements you can offer as a designer to persuade clients. How to export logos for all uses, how to prepare all final files to share with the client. In this course, you will receive many open files that facilitate your journey in building visual identities, such as: Open brief file Open stationery files Open client presentation file Open visual identity guide file Professional mockup files Color theory file Course requirements: Laptop Knowledge of Illustrator Basic knowledge of Photoshop Course modules: Unit 1: Introduction to visual identity design 4 materials What is visual identity and the main elements it includes! Types of logos! The brief (file attached) Steps to design visual identity Unit 2: Developing ideas and initial concepts in logo design 10 materials Inspiration for the logo and keywords Sketching initial ideas Typography logo design How to inspire the logo from keywords 2 Designing an abstract icon logo Logo weight Choosing the appropriate font for logos Logo philosophy and how to persuade the client Different logo variations Safe space for the logo Unit 3: Colors and fonts 2 materials Color psychology and how to choose suitable colors Choosing appropriate fonts for the identity Unit 4: Creating the visual identity system 3 materials Creativity in forming pattern designs for the identity Creating the visual identity system (Brand System) (files attached) To download attachments: click here Applying the visual identity to mockups (mockup files attached) Unit 5: Presenting the identity to clients 1 material Preparing a brand presentation file for the client and how to persuade the client (open presentation file attached) Unit 6: Creating the visual identity guide (Brand Guideline) 3 materials Creating a comprehensive guide for using the visual identity (open file attached) How to export logos correctly (open file attached) How to save brand files and the most important files to send to the client