Propaganda

Propaganda Research in concepts of advertising, methods, and practices Mustafa Hindi 200 pages / soft cover / 1 color / 17 by 24 cm Download the overview from here From influencing consumer behavior, to media and research misinformation in food and drug agencies, to fashion frenzy and the power of trends, we undertake this bold research on propaganda together. After being appointed Minister of Propaganda in Hitler’s first government in 1933, Goebbels revealed a very dangerous idea, saying: "Propaganda (the word propaganda) is a harmful word, and it is often misunderstood, as the ordinary person uses it to mean everything vile, and the reputation of that word continues to worsen. But if you examine the true reasons behind propaganda, you will reach different conclusions; there is no doubt that the person behind propaganda must be the one with the greatest knowledge of the human psyche, so I cannot convince a single person of the necessity of something happening or doing something unless I have a deep understanding of that person's inner self, so that all his psychological keys are in my hands." In general, the advancement of propaganda and mass manipulation depends on the progress of science and technology. In other words, the history of propaganda is the history of applied science that feeds on both the progress of the technical system — which provides propaganda owners with mass communication tools — and the history of human and cognitive sciences that provide keys to persuade each individual. Therefore, what we see today in the digital age is not just a return to propaganda, but the emergence of a new type of propaganda that is simultaneously massive, personalized, and highly efficient. About the author: A civil engineer, researcher, translator, and former supervisor of the translation department at (Athara) website. He has published more than one translated and authored book.