Language in the world of marketing

Language in the world of marketing How does language and word choice affect your business? Translation and presentation: Ms. Al-Jawhara bint Maqad Al-Otaibi Number of pages: 64 pages Size: 14 by 21 cm Download the overview: from here And as long as the human is affected by the word and acts according to what it suggests and what it forms in his mind of connotations, then he interacts with his reality in this way, then the one who masters the art of wording is the one who will be able to draw the reality of humanity. And in our modern era, it has become known that using language to influence and attract the public's attention in order to achieve a specific goal has become a lived reality. Today we have a political language to serve diplomatic protocols and political maneuvers, an media language based on studying the psychology of viewers, and a marketing language aimed at attracting consumers' attention and creating a sense of loyalty among them. To achieve this kind of influence, mastery of what is called the art of persuasion is necessary, which has become one of the most important functions of language, and the ability to persuade has become an extension of the power of influence and control. All of this requires knowing the effective linguistic tools in the process of persuasion. Ms. Al-Jawhara bint Maqad Al-Otaibi