Growth | Goji - Ethiopia | 250 GM

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Product description

☕ The Growth | Goji - Ethiopia flavor is presented through a carefully crafted experience that captures the spirit of specialty coffee. Deep fruity notes intertwine with aromatic hints from the Goji highlands, giving this crop a presence that stands out through its captivating aroma and balanced purity.


  • 🏷️ Brand: Growth Roastery
  • 🌍 Country of Origin: Ethiopia
  • 🛠️ Processing: Dried
  • 🌱 Variety: Herilium
  • 🌱 Tasting Notes: Peach - Caramel - Berry
  • 🛠️ Brewing Method: Filter - Espresso
  • ⚖️ Weight: 250 G
  • 🏔️ Altitude: 2100 M
  • 📅 Roast Date:


Harmonious Taste

This Growth | Goji edition showcases Goji - Ethiopia, with its layered flavor profile built on the richness of the natural harvest, blends fruity notes in every sip with remarkable harmony, creating a deeper experience than it initially appears. The scene opens with a layer of ripe peach, characterized by a distinct freshness and delicate fruity aroma that gives the mouth a crisp, stimulating touch. The note then progresses to a balanced caramel sweetness that adds a pleasant warmth to the body and enhances the texture, giving the drink a stable and consistent character. As the sip concludes, the presence of berries emerges with a measured sharpness that adds a shine to the acidity and completes the flavor with a bold character without overstepping the bounds of balance. These continuous layers make the coffee an exploratory journey that flows smoothly and reveals new details with each sip, reinforcing the identity of specialty coffee, which relies on depth, clarity, and the integration of aromatic and taste elements.


Deep Extraction

This harvest from Growth | Goji – Ethiopia has an aromatic presence that reflects the nature of the Ethiopian highlands, renowned for their fertile soil and rich plant diversity. This is clearly evident when the beans are ground, as the aromas of dried fruit rise, mingled with subtle floral notes, creating an initial impression that fills the space before the brewing process begins. As extraction begins, these aromas intensify, forming a warm, aromatic blend that harmonizes with the heat. The flavors gradually unfold, first revealing the peach, then giving way to caramel, which lends the body depth and balanced sweetness. When brewed using a filter, the aromatic clarity emerges in multiple layers, while the espresso provides a more powerful and intense presence, boldly showcasing the character of the berries. This interplay between aroma and extraction demonstrates the crop's ability to express itself in multiple brewing methods, making it a distinctive choice for connoisseurs of subtle details who prefer to follow the evolution of flavors at every step.


The Journey of Texture

The texture of Growth | Goji - Ethiopia has a silky texture that glides smoothly on the tongue, thanks to the natural composition of the beans and the dry processing method that highlights their fruity characteristics. With each sip, the medium body emerges with a perfect balance of delicacy and fullness, giving the brew a remarkable smoothness without losing its essential density. Texture is one of the most appreciated elements of this crop, creating a lingering sensation that lends the coffee a comfortable and pleasant flow that accompanies the flavors to the very end. The natural processing also allows for the preservation of the sugar concentration within the beans, adding a semi-creamy texture that is most evident when prepared with a hand-press, and its effect is further enhanced when using espresso, where the body becomes even denser and more pronounced. This kind of texture balance makes it ideal for specialty coffee lovers seeking a cup that guarantees harmony between flavor and texture without any dissonance or disruption to the overall experience.


Roast Harmony

The roast level used in Growth | Guji – Ethiopia: To showcase the original characteristics of the crop while maintaining a balance of flavors and a stable acidity level. When hot water is poured, aromatic layers gradually emerge, indicating a stable reaction of the beans to the heat that allows the flavors to be released evenly. This consistency is particularly evident when brewed using a hand-press, where distinct flavors emerge, highlighting peach, raspberry, and caramel in a harmonious blend without any one overpowering the others. In espresso preparation, the coffee boasts a more concentrated body and a powerful finish, giving the beverage a unique character that reflects the nature of the Guji crop. The carefully considered roasting process enhances the overall performance of the coffee in the cup by delivering a perfect balance of aroma, taste, and body, making it ideal for those seeking a cup with a distinct personality and the ability to enjoy various extraction methods.


About the Crop

The Guji region is one of the most important coffee-producing areas in Ethiopia, renowned for its high altitudes that give the coffee crops superior quality and intense fruity flavors. The 'Growth' variety is a prime example. Goji - Ethiopia | 250g. From small farms where coffee beans are processed using traditional methods based on natural sun-drying, enriching the flavor and preserving the beans' natural character. This crop is known for its distinct floral and fruity notes, making it one of the most popular specialty coffees in the region.


✨ Brewing moments are elevated with Growth | Goji - Ethiopia, where the specialty coffee experience is lived in a way that harmonizes aromatic details with balanced fruity notes. ☕🌿

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