Electronic sports and media

This book addresses electronic sports and their impact on individuals and institutions in society. The book follows a multi-branch approach to this issue and contains a variety of authors who discuss the influence of electronic sports and their growth methods in the entertainment field and industry worldwide. The chapters of this book provide comprehensive and thorough answers to the following questions: What role do electronic sports play in the entertainment industry? What communication skills can be learned through electronic sports? What do media outlets gain from broadcasting electronic sports competitions? What is the relationship between social media networks and electronic sports? What are the main marketing strategies used in electronic sports? What is the impact of globalization of communications on the development of electronic sports? What is the relationship between marketing and electronic sports? And what do communication experts think about electronic sports? This book — by providing clear insights into this rapidly evolving industry — will serve as an information-rich reference for researchers and students, and will be of great importance to anyone interested in studying games, new media, the entertainment industry, sports studies, communication studies, and familiarity with current digital media and digital culture.