Advertising Campaign Management Plan – Elite Flooring

An integrated advertising campaign management service aimed at increasing the number of potential customers and achieving the best return on advertising spending, through a well-thought-out strategy based on data analysis and continuous performance improvement.

The service includes

• Managing advertising campaigns on Instagram, TikTok and Snapchat.
• Developing an advertising strategy that is appropriate for the business objectives.
• Study and analysis of the target audience.
• Setting up advertising campaigns and linking tracking tools.
• Managing and allocating the advertising budget.
• Testing ads to reach the best target audience.
• Continuously monitor and improve campaign performance.
• Submitting periodic reports to measure results and analyze performance.
• Design 3 professional advertising posters to support campaigns.
• Editing and preparing an advertising video to be suitable for publication and advertising on targeted platforms.

Working mechanism

The advertising campaigns will be launched on three platforms simultaneously:

• Instagram
• TikTok
• Snapchat

advertising budget

• 100 riyals per day per platform.
• Total daily expenditure: 300 riyals.
• Total budget for the 10-day test: 3000 riyals.

During the testing period, the budget will be fixed on all platforms without stopping or modifying any platform, in order to ensure accurate and reliable results when making decisions.

Test period

• The test lasts 10 days.
• During this process, the performance of each platform is measured and the results are analyzed.
• Identifying the highest performing platform or platforms in preparation for expanding advertising investment on them.

Targeting

Targeted areas

• North of Riyadh.
• East Riyadh.

age group

• From 40 to 65 years old and above.

Target groups

• Individual customers (B2C).
• Contractors.
• Real estate developers.
• Interior designers.

Follow-up and Reporting

• Submit a detailed report after the first week that includes performance results and key proposed improvements.
• Review the actual results with the client via WhatsApp.
• Develop a work plan for the next phase based on the data and results achieved.

Service value

2220 riyals (excluding advertising budget).