Creativity in Management

packages Code: ELP44315025

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Days:

3days.

Duration:

15 training hours

The Target Audience of the Program:

Store Managers - Sales Associates and Consultants - Brand Managers - Regional Managers - Training and Development Managers

About the program:

This program is about Creativity in Management

It will be presented through the following topics:

The Unit1: Fostering a Creative Organizational Culture

The Unit2: Leadership and Creative Vision

The Unit3: Embedding Creativity into Strategy: Overcoming Barriers for Innovative Decision-

Making

Program Goals:

Clarify what creativity in management entails and emphasize its role in fostering innovation and securing a competitive advantage.

Review and evaluate methods such as brainstorming, design thinking, and agile methodologies that stimulate creative problem-solving and foster innovative solutions.

Discuss how creative approaches can be embedded into the strategic planning process to drive innovation and enhance organizational growth.

Examine how digital tools and emerging technologies can enhance creative collaboration and innovation, while establishing effective methods to measure the impact of creative initiatives on productivity, profitability, and overall business success.

Program Axes:

The Unit1: Fostering a Creative Organizational Culture

Definition and Significance

Clarify what creativity in management entails and its importance in fostering innovation and competitive advantage.

Fostering a Creative Organizational Culture

Explore strategies for creating an environment that encourages creative thinking and risk-taking among employees.

The Unit2: Leadership and Creative Vision

Leadership and Creative Vision

Analyze the role of leaders in inspiring creativity, setting a creative vision, and leading by example.

Tools and Techniques for Enhancing Creativity

Review various methods such as brainstorming, design thinking, and agile methodologies that stimulate creative problem-solving.

The Unit3: Embedding Creativity into Strategy: Overcoming Barriers for Innovative Decision-Making

Integrating Creativity into Strategic Decision-Making

Discuss how creative approaches can be embedded into the strategic planning process to drive innovation.

Overcoming Barriers to Creativity

Identify common obstacles such as rigid hierarchies or risk-averse cultures and propose ways to overcome them.

Contents of the training packages

PowerPoint Presentation 75

Coach’s Guide 75

Trainee's Guide 62

Activities Guide 6

ID Guide 3

References 3

Trainee data form 4

Videos 6

Images 10

Mind Maps 1

Flyer 1

Contents of the training packages 12