Ma Griffe Carven Splash EDT 120ml

Ma Griffe , which means “my signature” or “my mark” in French, is one of the legendary perfumes introduced by the Carven house in 1946 .

It was not just an elegant women's fragrance, but a personal statement and a bold message to every woman saying: This is my fragrance, and this is my signature .

✨ Background on Carven

• It was founded in 1945 by the French designer Carmen de Tommaso , later known as Madame Carven .
• She focused on simple, elegant fashion, especially for short women like herself.
• She wanted to design a perfume that would be an extension of her vision of fashion: simple, elegant, and with a clear identity .

✨ The perfumer behind Ma Griffe

• The fragrance was designed by perfumer Jean Carles , one of the most influential perfumers of the twentieth century.
• Jean Carles was known for his scientific approach to perfumery, having invented a method for teaching the art of fragrance composition systematically.
• His other works include Dana Tabu (1932) and Shocking by Schiaparelli (1937) .

✨ Why was it named "Ma Griffe"?

• The name means "my fingerprint" or "my signature," and comes from the idea that a woman can put her personal signature through her perfume.
• This was new for its time, as it made perfume a symbol of individual identity, not just a fashion accessory.

✨ Marketing Innovation

• When it was launched in 1946, Carven didn't just focus on the elegant bottle, but also launched a very innovative marketing campaign:
  • Thousands of small bottles were dropped from airplanes over Paris to promote the perfume.
• This move made Ma Griffe go down in history as one of the first perfumers to use bold marketing .

✨ His place in the world of perfumes

• Ma Griffe is considered one of the most famous classic chypre floral perfumes .
• For decades it remained among the best-selling perfumes in France.
• Even today, vintage perfume lovers seek it out as a unique and irreplaceable feminine icon .

✨ Ma Griffe's Legacy

• Ma Griffe was not just a perfume, but a symbol of an entire era of French elegance after World War II.
• Madame Carven proved that fragrance can be like fashion: a personal signature that remains timeless .
• Jean Carles, the perfumer behind him, cemented his position as one of the greatest perfume creators of the twentieth century.