Soft power - a means of success in international politics

Soft Power - The means of success in international politics Author: Joseph S. Nye Translated into Arabic: Mohamed Tawfiq Al-Bajir Presented by: Abdulaziz Abdulrahman Al-Thunayan Binding: Cover Volumes: One Paper: Shamua Size: 14 × 21 Overview: "This book is an important conceptual contribution and a decisive sharpness in understanding deeper global politics and a more wise foreign policy, presented by one of the most prominent researchers in international politics." Zbigniew Brzezinski "When Joseph Nye coined the phrase 'Soft Power' a decade ago, it changed the way we analyze global issues. In this important new book, he explains why this concept is of utmost importance, from the decisive impact of strong attraction to our culture and ideals, not through the hard power of our military and economic muscles in a world defined by the flow of information and threatened by terrorism. It shows us clear examples and brilliant analysis of how squandering our soft power was the most dangerous mistake America made. Anyone hoping to see our values prevail should read this book." - Walter Isaacson, author of Benjamin Franklin: An American Life, and President of the Aspen Institute "American leadership relies on our ability to persuade and attract, not just command and coerce." "America's soft power" — that is, our culture, values, and attractiveness — must be clearly reflected in our foreign policy and public diplomacy. Squandering soft power means we could lose the next generation worldwide to anti-American sentiments, and they may be won over by radical policies. Joe Nye provides the intellectual framework, as well as clear political recommendations, to maintain American leadership in the twenty-first century. - U.S. Senator Chuck Hagel The United States needs the support of other countries and peoples more than ever, especially moderate Muslims. In the book Soft Power, Joseph Nye explains in his usual clear manner how we can better present our cause and make our policy more attractive to others. The advice in this book points to the way to succeed in the war on terror." - General Brent Scowcroft