Language in the world of marketing

How does language and choice of words affect your business? Translation and presentation: Ms. Al-Jawhara bint Maqad Al-Otaibi Cover: Cover Parts: One Paper: Shamooh Measurement: 14 × 21 Overview: As long as a person is influenced by words and acts according to what they imply and what they form in their mind from connotations, then interacts with their reality in this way, the one who masters the art of words will be able to shape the reality of humanity. In our present time, it has become known that using language to influence and attract the attention of the public to achieve a specific goal has become a lived reality. Today, we have a political language to serve diplomatic protocols and political maneuvers, a media language based on studying the psychology of viewers, and a marketing language aimed at attracting consumers' attention and creating a sense of loyalty among them. To achieve this kind of influence, mastery of what is called the art of persuasion is necessary, which has become one of the most important functions of language. The ability to persuade has become an extension of influence and control. All of this requires knowledge of effective linguistic tools in the process of persuasion. Ms. Al-Jawhara bint Maqad Al-Otaibi