Express simply - mastering communication at work and outside

Simply expressing - mastering communication at work and outside Author: Jay Silverman Translated into Arabic: Rawan Mohamed Abdul Wahid Reviewed by: Darwish Naif Eid Al-Hadi Binding: Cover Parts: One Paper: Shamoha Size: 14 × 21 Overview: And here is the shocking truth: your audience doesn't care about you, it's not personal, they are not interested in your content either, but they care about how your content affects them. None of us live in a vacuum, as human history is not the story of individuals; it is the story of individuals interacting with others. Our identity is largely determined by how we see that we influence others, and in short, your simple and clear message is partly dictated by the surrounding world. Your message to the world is necessarily your message that connects you to the world. Focusing on oneself is a trait we all possess; it is an innate human characteristic, but it is not bad; in fact, it helps us survive. However, it is also the main cause of the communication imbalance we face. Our instinctive approach to communication is to speak to others from our own perspective, not theirs, and conversely, we listen to others through our personal lens, making assumptions and hearing ideas through our own experiences. We spend our lives in a continuous struggle to understand ourselves and how we relate to our surroundings. We all seek to find our voice and our personal message to the world. This book cannot help you know yourself, but it can help you deliver your message—your talents, ambitions, goals, and tangible contributions to your community—to those around you, simply and clearly. If we want to improve our ability to communicate with others, to understand them better and have them understand us better, the easiest and most effective way to do so is to focus more on others than on ourselves. And if you want to communicate with your audience, reduce talking about yourself or your content, and only speak about these matters to the extent that they influence your audience’s needs. If you think about what you aim to share in terms of how it affects others, your message about yourself changes. Your message to the world is not about yourself, but about how you influence the world.