The art of fame: marketing geniuses from Albert Einstein to Kim Kardashian

The art of fame, marketing geniuses of the self from Albert Einstein to Kim Kardashian Author: Rainer Zitelmann Translated into Arabic: Ibtisam Al-Khudra Cover: Cover Parts: One Paper: Shamua Size: 14 × 21 Summary: In this book... it can be said: that there are three incentives that most often represent the motives of ambitious people who want to achieve extraordinary accomplishments, and are not satisfied with an ordinary life, which are the desire for money, or the desire for power, or the desire for fame. After conducting a comprehensive study, and writing several popular books about how to accumulate wealth, my interest began to focus on the method through which people succeed in reaching fame, and I started reading tens of thousands of pages that tell the biographies of famous people, to gradually realize that great achievements are only a small part of the reason that makes a person a celebrity. There is another factor more important than achievements, which is: the person's ability to market himself. Read the book to discover for yourself the reason for the fame of these people, and if you want to become a celebrity, there is no doubt that you will learn a lot from those exceptional personalities, although they should not be copied literally. The chapters are arranged according to each personality's birth date, starting with Albert Einstein, who was born in 1879 AD, and ending with Kim Kardashian, who was born a hundred and one years after him. It may be coincidental — and more likely not — that the book begins with a man whose achievements in his field (physics) are greater than those of any other person in the book, and ends with Kim Kardashian, a woman who mastered the art of self-marketing to such an extent that she created a new model where reaching fame is not linked to traditional standards of achievements. Rainer Zitelmann