Methods of persuasion how to use psychology to influence human behavior by Nick Colinda

Humans are like puppets that move, and each of us is connected to a set of strings. When they are pulled in a certain direction, they guide our behaviors without our awareness. If you learn how to control the strings, you will then know how to control your behavior. This book teaches you how to control those strings. It will teach you how to become successfully (and ethically) a puppeteer in a world full of moving puppets of humans.