The psychology of the masses

The importance of the book "Psychology of the Masses" lies in it being one of the advanced social studies that concerned itself with studying the psychological characteristics of the masses. It presents a controversial hypothesis that the masses do not overthrow the dictator due to his political tyranny, but rather because he is no longer seen as strong in their eyes, so they try to replace him with another dictator who ignites their enthusiasm. As Lobon says: "Today, the masses burn their old gods, change their ideas, and change their thoughts as they change their clothes!!" The book can be considered a study of the psychology of peoples when they decide to revolt against their rulers, which gives it great importance at the present time, as many countries are witnessing revolutions and large movements that must be understood in terms of their causes and motives. Although the masses are subjected to ignorance, neglect, starvation, repression, or guidance, they remain a difficult number and an important party in the equation, so understanding them is necessary both for rulers and for the individual belonging to these masses. The individual, apart from the masses, is a person with his own mentality, independent will, and bears responsibility for his actions, but when he joins the crowds, he will be directed away from his personal desires and characteristics, and he will not be allowed to think about what is happening. After reading the book, you will understand why figures like Lenin, Hitler, Mussolini, and others succeeded in taking power in their countries! It is the psychology of the very emotional and irrational masses, where just a speaker igniting their feelings is enough to win their favor and rule them absolutely.