The making of public opinion, political economy of mass media

Book / Manufacturing Public Opinion Political economy of mass media, by author / Noam Chomsky - Edward Herman, offers an in-depth analysis of how media directs public opinion and controls collective awareness. The book explains methods of selecting and presenting news in a way that serves the interests of the elites, and the use of advertising and political propaganda to shape beliefs and attitudes. It presents real examples from American and international media, and reveals mechanisms of manipulating public opinion as a tool to maintain power. It combines historical analysis and social critique, to give the reader an accurate understanding of how information affects society and political decision-making.