The magic of expression in Arabic eloquence

Quoting the Prophet's saying: "Indeed, some of eloquence is magic" and in reverence to it, the teacher and educator Ahmed Salem Al-Gouj, may God preserve him, named his book "Magic of Eloquence"; pointing out that we should look at the sciences of Arabic rhetoric with a perspective of beauty, and deal with them according to the standard of appreciation, and that we should avoid considering some of them as rigid sciences, difficult to approach, and hard to acquire.