3 steps in one package — Instagram - Facebook

Learn content writing, launching advertising campaigns, and project feasibility study in one integrated package. First course: ⏱ Course duration: 49 minutes (recorded) 📚 Course contents of successful content writing 1. What is meant by content writing? And why is it considered one of the most important goals of digital marketing? 2. Recognizing the difference between content writing and digital marketing. 3. Types of content writing – learn about each type and when to use it to achieve the best result. 4. The essential elements of any successful and attractive content. 5. Fundamentals of persuasion in content writing – how to make the customer say: “I want the product or service?” 6. Types of consumers and the impact of content marketing on them. 7. Types of consumers according to their purchasing behavior. 8. Customer study – how to identify their needs and target them correctly. 9. Competitor study – the secret to writing stronger content than others. 10. Forms of content marketing and some useful tips. 11. When to start marketing after preparing the content? The smart timing. 12. How to professionally market your content. 13. Common mistakes in content writing that lose you your customers without realizing. 14. How to use ChatGPT to write professional content for your project. Second course: ⏱ Course duration: 35 minutes (recorded) 💻 Requirements: Computer or laptop or any tablet device (mobile phone cannot be used) 🎁 Gift: Advertising campaign analysis file 📚 Course contents of launching advertising campaigns on Facebook and Instagram 1. Recognizing the Facebook Ads Manager platform for Instagram and Facebook ads. 2. Recognizing the requirements for launching advertising campaigns on Instagram and Facebook via Facebook Ads Manager. 3. Granting access permissions to others in Facebook Ads Manager (optional). 4. Setting up a custom audience. 5. Explaining the structure of the advertising campaign. 6. Campaign objectives: awareness, visits, engagement, leads, app promotion, and sales. 7. Practical application for launching advertising campaigns for all the previous objectives. 8. Recognizing how to duplicate ads for the ad set. 📎 External attachments: • Explanation of linking the pixel in Shopify store • Explanation of linking the pixel in WordPress • Explanation of linking the pixel in Salla • Explanation of linking the pixel in Zed Third course: Feasibility study of projects suitable for different projects and different capital, including three main aspects 1️⃣ Marketing study: • 🎯 Identifying target markets and customers • 🚀 Market entry strategy • 📈 Competitor, intermediary, and supplier analysis, and pricing strategy • 🏢 Identifying project features and market gaps, marketing mix, licensing, and legal requirements • 💪 SWOT analysis to determine strengths, weaknesses, opportunities, and threats 2️⃣ Technical study: • ✅ Quality standards, innovation, and sustainability • 💰 Startup and operational costs, determining workforce and required materials • ⚙️ Scaling in production capacity and list of products or services 3️⃣ Financial study: • 💵 Revenues, costs, assets, and liabilities • 📊 Expected income statement for the first year • 🧾 Opening balance sheet and cash flow statement 🎁 Special attachments: • 🎥 Video explaining how to conduct the study, duration 60 minutes (recorded) ⚠️ Note: Sharing courses with non-purchasers is strictly prohibited. Dear customer, please be aware that after purchasing the courses, the amount cannot be refunded for any reason.