Expressing simply - mastering communication at work and outside

Simply expressing - mastering communication at work and outside: Author: Jay Sullivan Language: Arabic Publication date: 2022 Book format: Paperback Publisher: Al-Obeikan Library Number of pages: 263 Book category: Self-development Description: And here is the shocking truth: your audience doesn't care about you, it's not personal, they don't care about your content either, but they care about how your content affects them. None of us live in a vacuum, as human history is not the story of individuals; it is the story of individuals interacting with others. Our identity is largely determined by how we see ourselves influencing others, and in short, your simple and clear message is partly dictated by the surrounding world. Your message to the world is necessarily your message that connects you to the world. Focusing on oneself is a trait we all possess; it is an innate human characteristic, but it is not bad; in fact, it helps us survive. However, it is also the main reason for the communication issues we face. Our instinctive approach to communication is to speak to others from our own perspective, not theirs, and conversely, we listen to others through our personal lens, making assumptions and hearing ideas through our own experiences. We spend our lives in a constant struggle to know ourselves and how we relate to our environment. We all seek to find our voice and our "personal message to the world," and this book cannot help you know yourself, but it can help you deliver your message—your talents, ambitions, goals, and tangible contributions to your community—to those around you, and do so simply and clearly. If we want to improve our ability to communicate with others, understand them better, and be understood, the easiest and most effective way to achieve this is to focus more on others than on ourselves. If you want to connect with your audience, reduce talking about yourself or your content, and only speak about these matters to the extent that they influence your audience's needs. If you think about what you aim to share in terms of how it impacts others, your message about yourself changes. Your message to the world is not about yourself, but about how you influence the world.