Media and public opinion

Author: Prof. Dr. Suleiman Salem Saleh Publication date: 2019 Category: Political Science Publisher: Thinkers International for Publishing and Distribution Number of pages: 527 Format: Paperback Overview: - This book The public opinion is a source of the power of countries, and contributes to building the knowledge society that will be the basis of power and civilizational excellence in the future. Therefore, I presented in this book a critical study of the concepts of public opinion and its theories, and I tried to introduce new concepts and theories that suit the challenges of the twenty-first century. I linked the science of public opinion to the communication revolution, and explained that public opinion will be shaped in a new public sphere and in a new communicative environment that can reshape the world according to non-Western civilizational and cultural perspectives. Therefore, I tried in this book to achieve the following goals: - Prepare a new generation of researchers in the field of public opinion who can use scientific methods and tools according to the highest professional and ethical standards. - Prepare media professionals to express public opinion, cover surveys, and provide knowledge about them to contribute to their evaluation and critique. - Prepare opinion leaders who can provide knowledge to the public. - Increase the capabilities of strategic planners in understanding and influencing public opinion. I hope this book contributes to preparing a new generation that understands public opinion and can play an important role in building the knowledge society. And I place my scientific struggle within the framework of my nation’s struggle to restore its rightful civilizational status, which it deserves. This book is a modest contribution to achieving this goal. Prof. Dr. Suleiman Saleh