Entrepreneur Guide

Entrepreneur's Guide: Author: Paul P. Brown, Leonard S. Green Language: Arabic Publication date: 2019 Book format: Paperback Publisher: Jarir Bookstore Number of pages: 222 Book category: Management and Business Description: The press tends to portray entrepreneurs as brave knights, and in their newspaper reports, there is usually a phrase like: "... and when Mr. Entrepreneur started to fail, he bet everything in a final step – and today he has enough money to buy Wyoming." This makes for exciting reading, but as a man who was a driving force behind Sobe Beverages and Blue Buffalo pet food, Leonard Green – an entrepreneur based at America's number 1 entrepreneurship school – always tells his undergraduate students, MBA students, and executive students that this is not true. Successful entrepreneurs do not take reckless risks, but calculated risks. You can also do this by applying Leonard Green's 18 principles. This book reveals proven rules and warning stories that will reduce damage and push your project toward success. Based on lessons learned from entrepreneurs across various fields, the book shares expert secrets and practical strategies on how to: - Identify huge opportunities to improve products and meet market needs. - Be serious about occupying a prominent position in the market, distribution, and licensing. - Attract a great team and find funding. - And much more.