Customer psychology - Learn how your customer thinks, not just how to sell to him.

Author: Anthony Joffe and Scott Armstrong and others Book classification: Management and Marketing Publication date: 2026 Publisher: Dar Ashraqaat for Publishing and Distribution Format: Paperback Number of pages: 210 Overview: The digital age provides many opportunities for consumer learning, as consumers have access to more information, more options, and more control over their learning process. However, the digital age also presents some challenges for consumer learning, as consumers face information overload, distractions, misinformation, and cognitive biases. Marketers can enhance and leverage consumer learning and memory by using effective strategies to overcome these challenges and create positive, memorable educational experiences. This book is a blend of science and art, prose and poetry, the melody of the merchandise, and the chatter of consumers inside the store. Therefore, it is meant to be consumed in free time; all it takes is a curious mind.