Kottler talks about marketing

Kotler talks about marketing: author: Philip Kotler language: Arabic publication date: 2000 book format: paperback publisher: Jarir Bookstore number of pages: 257 book classification: management and business description: This book contains innovative and effective advice in the field of marketing and includes the latest ideas on how to find customers, win them, and retain them. It is a great book about excellence in marketing, and many strategies, tactics, and general guidelines for improving marketing effectiveness and customer value stem from it. It also contains many deep, exciting ideas, and creative solutions that guide executives facing the challenge of customers, changing market forces, and new technology. And this book is like receiving a high-level course from the world’s top marketing professor. It contains many practical ideas about modern marketing in particular. The author, Philip Kotler, is a professional marketing enthusiast who has worked in this field for thirty-eight years and has been practicing this profession since the sixties. Several companies have relied on his expertise and consulted him, including AT&T and IBM, as well as many banks... Al Ries, chairman of Ries & Ries, said about him: Kotler is marketing...