Islam of the market

This book sheds light on qualitative transformations that occurred in the journey of religiosity during the past decades. It adopts, in a way, the thesis of Olivier Roy and Gilles Kepel, about the failure of the Islamic awakening — and at its core, the Islamic movements — to present their pure model to society, with the rising rates of secularization after accepting market values. In short, it sees that they suffered from a state of fluidity in their governing concepts, such as jihad and hijab, and that they ultimately adopted the American human development vision centered around Protestant values, focusing on individual success and striving for wealth and worldly success.