The purple cow

Either you are a purple cow or not, either you are visible and remarkable or not. Make your choice. Create eye-catching products that the right people are looking for. And the book "The Purple Cow" explains why, what, and how to get noticed. Within the pages of this book, you will learn what is the common factor between Apple and Starbucks, and leading companies? How to achieve amazing growth? And how to leave behind well-known brands while they struggle? The old checklist used by marketers, which includes the elements: price, promotion, advertising, is no longer effective. The golden age of advertising has ended, and it is time to add a new element: the purple cow, which describes something exceptional, something non-obvious, exciting, and unbelievable.