The philosophy of rhetoric

In his book "The Philosophy of Rhetoric," published in its Arabic version by the National Center for Translation, "I.A. Richards" tries to revive an old subject, as Western rhetoric, as "Richards" shows, should be a study of cases of misunderstanding and ways to address them, and we are in a struggle with misunderstanding throughout our lives, and we do not defend any study that repels or removes it from us, of course we do not currently have a means to measure the extent of our losses and their amount in communication at all times. And it will be one of the goals of this book to think about some necessary procedures in an attempt to estimate the losses.