Tribes - We need you to be a leader for us

Seth Godin presents the idea that humans are inherently inclined to gather and form tribes, and defines a tribe as any large or small group of people connected to each other or to a leader or an idea. According to Godin, tribes are an influential force for change, and therefore marketers and other professionals must learn how to harness the potential of forming and leading tribes. In the book "Tribes: We Need You to Lead Us," Seth Godin changes our perspective on the business world; it only takes us an idea, a shared interest, a communication method, a smart programmer, and most importantly, leadership to lead tribes. The author tells us that there has been a huge increase in the number of new tools available to help us lead the tribes we form, such as Facebook, Ning, Meetup, Twitter, and also Squidoo, Buzcamp, CragsList, and email. There are literally thousands of media to connect groups of people and coordinate among them, and this requires leadership and followers. The tools are available and just waiting for you. All that is missing is you, your insight, and your passion. This book weaves together some great ideas that collectively form an unbeatable argument. With tribes flourishing everywhere, there is a significant shortage of leaders. We need you. This book teaches you how to: ● Build a tribe by delivering a message and new, exciting stories. ● Look for opportunities to create positive change instead of following an outdated plan.